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CASE: VISUAL AND CONTEXTUAL REBRANDING FOR A SPORTS RETAILER
The Athlete’s Foot is evolving from a predominantly sports-driven retailer into an athletic street-style destination capturing the pulse of the street. With the new mantra “dare to play” they encourage their customers to break the rules and explore the unexpected. And with such a mantra, there was a lot to play with for their Manifesto.
A special language was created by for the Gen-Z audience. Authentic and playful, inclusive and respectful, and above all, honest and daring. With these ingredients, we wrote a Gen-Z manifesto with all specific markets in mind.
CASE: REVAMPING A 183 YEAR OLD
FASHION BRAND
Throughout 2022 we've worked on rebranding and future-proofing C&A with the talented people of DDB.
We did the campaign concept, brand language, manifesto, and design in collaboration with the C&A brand team.
Final execution by Director Duncan Winecoff and C&A.
COMMERCIAL FILM: CELEBRATING 150 YEARS OF GREAT TASTE
This commercial was shot as a celebration of 150 years of De Bijenkorf. The most famous store in the Netherlands due to its talented people, the curation, the loving attention, and remarkable taste for all things visual.
COMMERCIAL: WHAT CAN GO WRONG WILL GO WRONG: JUST CALL US.
Oldie: I was fortunate to work on the legendary Centraal Beheer insurance campaign "Even apeldoorn bellen" [just call us] Out of the films we did this is my forever favorite. Mobster buys a horse to impress his boss.
Shot by Sven Super.
Centraal Beheer Lion. Gouden Loeki 2004.
When you take your family on a safari, remember to keep your doors and windows closed.
Dutch public award for best commercial.
CASE: A new language for NN international
NN asked MCCann and Khanna Reidinga for a new campaign in 18 countries.
Together with CD Aron Cleary we created a new language and visual style for the brand.
NN You Matter.
HET PAROOL.
Integrated campaign for Het Parool, Amsterdam's finest newspaper. The objective was to not only show the news from Amsterdam but also to clarify their interest in the news of the world. We wrote the campaign and their new tagline: Amsterdam and the world around it. Media: Social, digital, outdoor, newspaper ads.
CASE: PRINS BERNHARD CULTUURFONDS
In 2020 it is eighty years since the Prins Bernhard Cultuurfonds was founded. The culture foundation has had a major impact in supporting culture and nature in the Netherlands in the last decades. Recent impact on the culture sector because of covid-19 and the connecting role that the fund plays in society was reason to reinforce their brand story. The culture fund connects the makers and shapers of our culture with donors to keep our cultural heritage alive. We created the campaign "the start of something beautiful" [het begin van iets moois" in Dutch] to clarify their reason for being. The following video is the kick off of the campaign.